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The first Festival “World of Beauty” took place in 1993 and immediately became a significant event for all who follow the development of the industry of beauty and fashion news. Since 1995 the Festival was held in the State Kremlin Palace and attracted hundreds of participants and tens of thousands of Russian and foreign audiences, as part of the “World of beauty” began to hold the European and world Championships in hairdressing.

The Festival program meets the highest international standards for events of this scale and this year includes:

International specialized exhibition of cosmetics, perfumery, cosmetic and hairdressing equipment and accessories “Salon business”

The exhibition aims to familiarize with novelties of the world famous manufacturers of professional cosmetics and equipment, ready to offer their latest developments.

The interactive exhibition

Logos of all participants of the exhibition “World of beauty 2013″ in Gostiny Dvor hosted on the website of the Union of hairdressers and cosmetologists of Russia and the website “World of beauty” in active mode, a transition to the websites of participating companies.

Open championship on hairdresser’s art, decorative cosmetics, modeling and design of nails

The European Championship in Moscow demonstrates the unconditional recognition of the merits of the Russian hairdressing on the world podium. The best artists from more than 50 countries will compete in 18 categories, demonstrating the latest achievements in the world of fashion in hairstyles and make up.

The championship of Russia on hairdressing art, decorative cosmetics, modeling and design of nails

Best Russian masters who qualify for regional competitions will participate in the final XX championship of Russia. Interest in the competition is growing every year – the participation encourages the development of creative abilities, improve skills; and provides the chance to become a member of the Russian national team and win the international “Olympus” as part of this illustrious team.

Gala screenings and master classes

The brightest and most spectacular event of the Festival. His vision of fashion shows and master classes are traditionally the stars of world and domestic hairdressing, world Champions, Europe, Russia…

In the gala screenings and workshops will be attended by leading teachers of the Academy Vidal Sassoon: Bruce Masefield and Lyon Curran, Daniel Harvey and Caroline Spencer (England); Richard Ashforth global creative Director and founder of the world renowned British school of hairdressing SACO (England); Joachim Russ — art Director of the world Organization of Hairdressers (OMC), a leading trend setter Pivot Point school (Sweden), member of the creative team CHI; Alessandro Iannaccone (Italia)- world champion; Angie Matrasi – world champion; Irina Baranova – the first Russian European champion, President of the prestige of the club OMC; Svetlana Ryzhkova – art Director of the Academy of hairdressing “Dolores” and fashion – Academy Director – Dmitry Ageev, world champion Pavel Okhapkin and many others!

Business Forum for managers of beauty salons

Invited the best Russian and foreign experts in the field of salon business, the faculty of the Moscow State University (MSU), state and public organizations working in the sphere of small and medium businesses.

The contest of beauty “Art is to create beauty”

The festival “World of beauty” in 20 years…. Each year brought something new and interesting. As, for example, competition among beauty salons “Art to create beauty”, which first launched in 2012, but has already gained appreciation and popularity.

Festival “World of Beauty” is held with the support of the Government of Russia and Moscow. In different years the guests of honour of the main holiday of hairdressers and cosmetologists of the country were the first lady of the state, prominent politicians, stars of show business and sport and many others. Not once visited the Festival prominent international hairdressing: the Presidents of the world organization of hairdressers Pierre Sassari, the Salvatore Fodera, master of hairdressing, Alexander de Paris, founder of the famous Alternative Hair Show, Tony Rizzo, many leading stylists around the world, including Patrick Cameron, Nicolas Crist, Anthony Mascolo and others.

We invite you to participate in the twentieth Anniversary Festival “World of beauty” – he will be full of surprises and amazing experiences, the program is the best thing in the world of hairdressing: leading companies, exemplary salons, brilliant stylists – both Russian and foreign!